LMA Virginias Continuing Marketing Education event next Friday challenges participants to “go beyond what you know.” One offering will be a panel on “Building and Sustaining a Culture of Marketing at Your Firm,” moderated by Jaffe PR’s Sue Remley. The session will consist of law firm partners discussing how they have made marketing an integral part of their firms and its impact on their business objectives. They will share how marketing has benefited their firms and will describe any roadblocks, from the economy to technology, that they have faced. They also will tell participants what has worked for them and what has not. Great insights to ramp up your marketing efforts!