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Law Blog | Law Marketing Blog

Let’s get visual: Why law firms should pay attention to Pinterest

Authored by: Kevin Aschenbrenner | February 21, 2012 RSS Feed for this author.
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So, Pinterest. Talk about a case study in a social platform blowing up overnight! Two weeks ago, the response to hearing about Pinterest might have been “Meh, another social media site; who needs it?” This week, that’s morphed into “Pinterest! How can I get an invite?!”

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Do you know where your target audience is?

Authored by: Mary Long | February 14, 2012 RSS Feed for this author.
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Most ads reference the online space in some way. From print pieces with QR codes that you can scan from your smartphone to television ads offering #hashtag conversations to follow online, all roads lead to the Internet. What does this mean for law firms? ... Read more

Taking ownership of your firm’s LinkedIn company page

Authored by: Michael Webb | February 7, 2012 RSS Feed for this author.
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Last summer, we examined “The Business Opportunity You Never Knew You Lost,” and the reputation risks for attorneys who do not develop a supporting presence on relevant social media sites. ... Read more

Congratulations, Super Bowl Champions: the advertisers!

Authored by: Terry Isner | February 6, 2012 RSS Feed for this author.
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My favorite team may not have played in Super Bowl XLVI, but a few of my favorite things sure took center stage: marketing, advertising and branding.

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What does the future hold for legal PR?

Authored by: Melanie Trudeau | January 31, 2012 RSS Feed for this author.
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As our panelists for the LMA Toronto annual conference were prepping last week, we got into a discussion of what we think is in store for legal PR in the next three to five years – in particular, the influence social media will play. ... Read more

Technology considerations for strategic legal marketing

Authored by: Melanie Trudeau | January 17, 2012 RSS Feed for this author.
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As we settle into 2012, I’ve been reflecting on what is in store for legal marketing and PR this year, and how new and existing technologies will affect strategic planning. Here’s what I’m seeing in my crystal ball.

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If your law firm isn’t blogging, what is it doing online?

Authored by: Jaffe Staff | January 10, 2012 RSS Feed for this author.
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With the advent of smart phones, tablets and readily accessible wi-fi, a greater number of Americans are spending more time online. Much of that time is devoted to social media. That raises the question of why some law firm marketing strategies don't include social media tools to spread the word about their firms.
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Well Hello Dolly: Has Your Law Firm's Twitter Persona Been Cloned?

Authored by: Kevin Aschenbrenner | January 3, 2012 RSS Feed for this author.
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Kevin Aschenbrenner writes about a worrisome new form of Twitter spam -- cloned accounts. ... Read more

Resolve to improve your law firm’s videos in 2012

Authored by: Terry Isner | December 19, 2011 RSS Feed for this author.
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Lots of firms have figured out how valuable video is to their law firm business development efforts and are using video in their bios, blogs, press releases and other materials. ... Read more

We know you don’t want to be first, but do you really want to be last?

Authored by: Jaffe Staff | December 13, 2011 RSS Feed for this author.
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Making your firm stand out in a congested Web is an ongoing challenge. What differentiates your attorneys from all the others at firms competing for the same attention? And how do you best share that information? Potential clients can gain a lot by reading a bio and a list of professional accomplishments, but that alone may not be enough to get them to make contact. Enter video. ... Read more

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