Mary Long

Senior Vice PresidentWritersForLawyers (WFL) and Social Media

An experienced writer, editor and legal industry insider, Mary transforms highly complex and nuanced source material into pieces that are engaging, informative and practical. She is adept at interviewing clients to elicit, and often guide, key messaging. Read my full bio, connect with me on LinkedIn, or follow me on Twitter.

Like It Or Not, Your Employees Are Brand Ambassadors Online

Authored by: Mary Long | September 20, 2011 RSS Feed for this author.
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How many of your colleagues or employees are mindful of their role as "brand ambassador" of your firm as they move from site to site liking posts and participating in discussions where their identity is quickly linked back to their Facebook or LinkedIn profile - and where they list your firm as their employer? ... Read more

Free PR for Your Legal Industry Article!

Authored by: Mary Long | August 1, 2011 RSS Feed for this author.
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Looking for a great reciprocal search engine optimization (SEO) opportunity for your law firm or attorneys? If so, this post is for you! ... Read more

The Social Media Golden Ticket: Google+

Authored by: Mary Long | July 18, 2011 RSS Feed for this author.
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So either you really want a Google+ invitation or you’re sitting there wondering what all of the fuss is about. Whichever scenario fits, this post is for you. ... Read more

Ten seconds, maybe less

Authored by: Mary Long | April 25, 2011 RSS Feed for this author.
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Do you know how little time you have to grab a potential client’s attention when he/she happens upon your online biography? That’s right – you have ten seconds, maybe less. Don’t believe me? How long is your attention span? Bet you feel yourself itching to click away right now, hmm? Well, before you do I suggest skimming through the following tips where I highlight some writing do’s and don’ts that may help you moving forward. ... Read more

Think Before You Tweet

Authored by: Mary Long | February 4, 2011 RSS Feed for this author.
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In what’s being hailed as “the tweet heard ‘round the world,” designer Kenneth Cole’s spectacular misstep using the political maelstrom in Egypt to publicize his spring line reinforces a valuable and always relevant adage (well, with a modern-day twist): think before you tweet.

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