Melanie Trudeau

Executive Vice PresidentMarketing and Digital Services

Melanie heads up Jaffe PR's marketing department with a focus on digital strategies, content marketing, demand generation and event sponsorships. With 20 years of marketing experience, Melanie continues to evolve her skill set with emerging technologies. In addition to internal marketing responsibilities, she consults with leading law firms across the country on marketing strategy and execution. Read my full bio, connect with me on LinkedIn, or follow me on Twitter.

Turning the tables with Legal Brand Journalism™

Authored by: Melanie Trudeau | April 24, 2012 RSS Feed for this author.
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A week ago, I didn’t know Bruce Buchanan. It all started with a tweet about brand journalism. Bruce retweeted, then sent me a direct message via Twitter. ... Read more

How to adapt as law firm PR, marketing and social media converge

Authored by: Melanie Trudeau | April 13, 2012 RSS Feed for this author.
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I have an old gray sweatshirt that’s tattered around the sleeves and ripped around the collar. But it’s my favorite. The one I always wear first thing in the morning, while drinking a cup of tea. It puts me in my comfort zone.

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Behave online: The social Internet is watching

Authored by: Melanie Trudeau | March 6, 2012 RSS Feed for this author.
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In recent weeks, we have seen the public's reaction to the racist headline ESPN published on their mobile site with a photo of Jeremy Lin. Within minutes, the story was shared, commented on and widely distributed. ... Read more

What does the future hold for legal PR?

Authored by: Melanie Trudeau | January 31, 2012 RSS Feed for this author.
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As our panelists for the LMA Toronto annual conference were prepping last week, we got into a discussion of what we think is in store for legal PR in the next three to five years – in particular, the influence social media will play. ... Read more

Technology considerations for strategic legal marketing

Authored by: Melanie Trudeau | January 17, 2012 RSS Feed for this author.
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As we settle into 2012, I’ve been reflecting on what is in store for legal marketing and PR this year, and how new and existing technologies will affect strategic planning. Here’s what I’m seeing in my crystal ball.

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