Jay Jaffe

President & CEO

President and CEO of Jaffe PR for the past 30 years plus, Jay M. Jaffe is widely known in the legal industry as an innovator of legal marketing services and a proponent of the critical importance of a law firm’s Public Reputation. He is a driving force in the profession, pushing the creative and technology envelope every step of the way, and encouraging law firms to take advantage of all of today’s Public Reputation tools. Read my full bio, connect with me on LinkedIn, or follow me on Twitter.

Some things never change

Authored by: Jay Jaffe | May 8, 2012 RSS Feed for this author.
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This year’s spring Managing Partner’s Forum, in Atlanta in late April, reminded me of how much things have changed and how much things have stayed the same in the 30-plus years I have been involved with law firm marketing. ... Read more

Talkin’ about our generations

Authored by: Jay Jaffe | May 1, 2012 RSS Feed for this author.
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Last week, I was fortunate enough to attend and speak briefly at the Managing Partner Forum in Atlanta. Sixty managing partners from around the country attended from all size firms, to discuss the law firm management issues that are on their minds. ... Read more

RIP Mike Wallace – A major change agent in public relations

Authored by: Jay Jaffe | April 9, 2012 RSS Feed for this author.
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What is that you say? Mike Wallace wasn’t in PR; he was a reporter, a journalist. Mike Wallace, father of reporter Chris Wallace, partner of Buffy on the “Mike and Buffy” talk show from Chicago, and featured reporter on CBS and “60 Minutes,” was always a journalist, yes. ... Read more

Becoming a thought leader with Legal Brand Journalism™

Authored by: Jay Jaffe | March 27, 2012 RSS Feed for this author.
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These days you constantly hear about thought leadership as a way to market yourself or your law firm. But is there any best way to achieve thought leadership? In my mind, the best way to become a thought leader is through Legal Brand Journalism™. ... Read more

New Technologies and How We Use Them

Authored by: Jay Jaffe | August 9, 2011 RSS Feed for this author.
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One of the questions I'm getting asked a lot lately is about how a lawyer can make the best use of an iPad or other tablet device. Since I don't think there is any single answer that works best for everyone, I can only let you know how I go about evaluating the usefulness of a new technology tool. First of all, I use the tool for everyday activities ... ... Read more

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