Kevin Aschenbrenner

Senior Vice PresidentPublic Reputation

A legal PR and communications specialist for more than a decade, Kevin advises law firms of all sizes in North America and Europe regarding strategic media relations, crisis communications and PR 2.0. Read my full bio, connect with me on LinkedIn, or follow me on Twitter.

Let’s get visual: Why law firms should pay attention to Pinterest

Authored by: Kevin Aschenbrenner | February 21, 2012 RSS Feed for this author.
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So, Pinterest. Talk about a case study in a social platform blowing up overnight! Two weeks ago, the response to hearing about Pinterest might have been “Meh, another social media site; who needs it?” This week, that’s morphed into “Pinterest! How can I get an invite?!”

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Well Hello Dolly: Has Your Law Firm's Twitter Persona Been Cloned?

Authored by: Kevin Aschenbrenner | January 3, 2012 RSS Feed for this author.
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Kevin Aschenbrenner writes about a worrisome new form of Twitter spam -- cloned accounts. ... Read more

Manage your tasks, free up more time for marketing

Authored by: Kevin Aschenbrenner | November 1, 2011 RSS Feed for this author.
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A good friend of mine named Mike Vardy is somewhat of a productivity guru. Having a productivity expert as a friend is a little like going out for dinner with a dietician; you’re always worried that they’re judging your choices. ... Read more

Social Media Success: More than a Numbers Game

Authored by: Kevin Aschenbrenner | September 13, 2011 RSS Feed for this author.
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Eavesdrop on any conversation about social media and I guarantee that you’ll hear lots of what I call “number talk.”

“My Klout score is 67, what’s yours?”

“I just got my 10,000th follower!”

“My last blog post got 100 page views!”
... Read more

Truth, Lies and the Blogosphere: What Law Firms can Learn from the Amina Scandal

Authored by: Kevin Aschenbrenner | June 15, 2011 RSS Feed for this author.
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The blogosphere and Twitterverse were abuzz last week, first with the news that a girl named Amina, a popular blogger living in Damascus, had been kidnapped by a group of men, allegedly for being a lesbian and outspoken democracy advocate. ... Read more

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