Sue Remley

Senior Vice President Business Development, Marketing Consultant

With more than 20 years of experience as a legal services marketer, Sue advises lawyers and law firms on high-stakes strategic initiatives such as firm governance, firm profitability, mergers and dissolutions, and strategic business and marketing planning. Her strong suit is business development strategy and implementation – working with lawyers to increase business and marketing ROI. Read my full bio.

Share business development news internally, too!

Many firms do an excellent job of promoting their expertise, growth, new business and recent key accomplishments to their key external audiences. Some even remember to share the good news internally, too! ... Read more

Budget time … already?

While it is somewhat controversial to determine a marketing budget based upon industry-wide averages (versus setting your budget based upon what you are trying to accomplish in terms of marketing goals), it is helpful to use benchmarks for comparison purposes.
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Social Media – Friend or Foe?

After reading my Tip, you now have seven straightforward steps for developing a robust marketing plan for your law firm. As you progress through the steps, be sure you take the time to carefully consider every avenue for business development. ... Read more

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