Vivian Hood

Executive Vice President, Client Services

For more than a dozen years at Jaffe PR, Vivian has delivered smart, senior-level insights and in-depth knowledge of business and industry media to law firm clients across the country. Her strategic counsel and perceptive understanding of what makes a story news is valuable to her clients, who see the results of their Public Reputation efforts in classic and 2.0 media outlets across numerous practice areas. Read my full bio, connect with me on LinkedIn, or follow me on Twitter.

PR: It’s all about mutually beneficial relationships, but don’t forget reputations!

It’s settled.   It’s been decided that we finally can explain and define what we do to our parents and non-PR friends.   The Public Relations Society of America (PRSA) began a campaign last fall to develop a definition of PR and has conclud ... Read more

Make a 12-Month Difference

A lot has been said about the genius of Steve Jobs in the wake of his passing, and how his many quotes imparted wisdom about all aspects of work and life, and even death. That’s his Genius Bar – he raised it for everyone, even in the simplest of terms. ... Read more

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