Strategic Marketing

Many firms do an excellent job of promoting their expertise, growth, new business and recent key accomplishments to their key external audiences. Some even remember to share the good news internally, too! ... Read more

A week ago, I didn’t know Bruce Buchanan. It all started with a tweet about brand journalism. Bruce retweeted, then sent me a direct message via Twitter. ... Read more

I have an old gray sweatshirt that’s tattered around the sleeves and ripped around the collar. But it’s my favorite. The one I always wear first thing in the morning, while drinking a cup of tea. It puts me in my comfort zone.

Last week’s Public Reputation Management Tip dealt with leveraging Google’s most recent updates to its search algorithms. ... Read more

In the world of marketing, the Internet is the great leveler. Nowhere else can a relatively small investment flourish to become a successful international campaign. But leveraging the power of the Internet requires understanding how to use it, and many within the legal community are taking a slow journey up this learning curve.
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At the turn of the 21st century, I had one of the best vantage points for observing the quick death of the media as we knew it. It was as a journalism student at the University of Missouri-Columbia. As the Internet gave birth to blogs, video-hosting sites and social networks, the whispers of hiring freezes, furloughs and massive layoffs filled our classrooms. ... Read more

I’m seeing a pattern as I chat with attorneys from small to mid-sized law firms, locally and nationally, about the public reputations of their firms. As baby-boomers, who, in many cases, are the firm’s first-generation leaders, plan to retire in a few years, they want to position their firms for success as they pass the mantle to the next generation. ... Read more

In recent weeks, we have seen the public's reaction to the racist headline ESPN published on their mobile site with a photo of Jeremy Lin. Within minutes, the story was shared, commented on and widely distributed. ... Read more

As we settle into 2012, I’ve been reflecting on what is in store for legal marketing and PR this year, and how new and existing technologies will affect strategic planning. Here’s what I’m seeing in my crystal ball.