Blog Promotion
I recently helped a client launch a blog, and it is already becoming a destination site within their industry. While the initial success has been exciting, it is critical that we continue to search for ways to promote the blog. Sites like Technorati and Alltop are part of our promotion plan, as are various 2.0 search engine optimization techniques. And we'll keep monitoring the blog and the Web for ways to promote the blog as its readership grows. Be sure you do the same; don't forget about a blog once it launches. Even if you are lucky enough to work with (or be) dedicated authors, there is much you can, and should, do to promote your blog online.
Comments
Great point, monitoring and boosting the blog traffic after the launch is key. Making sure the blog content is fresh is the best to way to do it. Not only will search engines view new posts as new content (and thus enhance the blog's search engine ranking results), but fresh content gives readers a good reason to come back to the blog on a regular basis. Promoting your blog on your social networking platforms - like Twitter, LinkedIn and Facebook - is easy, free and efficient.